As time has moved on print design assets and web assets have become equally important and often accentuate each other. Many companies need both, but are looking for a one stop solution to tie their branding together. At AXZM we have experience in the print world and understand its nuances. We do not believe that web and print are separate but different parts of the same brand.
Often times companies come to us to be branded and have their websites built to fulfill a vision. Once they feel comfortable with the direction of the project they often ask about print collateral. It is still needed even in the digital age and provides a different aspect to a brand. To share something tactile with a consumer instills a different kind of trust with them especially when the print design is done well. It can become a memento that they hold on to for some time. For instance, a clever business card design might not be used right away but will be held onto and shared with friends if the idea is brilliant enough. The point is that they are interacting with your brand and holding on to a piece of your brand which could in handy at a later date. This is the power of effective print design.
We fully support tying all creative assets together to form a cohesive experience for your brand. To do this, a brand must be in place first. Knowing your pantone colors, target demographic, what print materials you need (business cards, letterheads, etc), and your budget can help us dramatically change your advertisement materials.
Once this is established we will look at your current brand and marketing and help you formulate a strategy for your print materials. We have ample experience in traditional printing methods, apparel printing, and modern digital printing. From paper selection to bleed we have you covered on all the tiny nuances that can cost you big bucks if you make mistakes.