Austin Social Media Marketing
Our Austin social media marketing services can be used to attract new business and grow brand awareness. It is important to note that social media marketing is not the end all digital solution, it is merely a component of your internet marketing process. As of today, it has become an integrated part every businesses internet marketing campaigns. So what specifically is social media you ask? Social media is a form of web application that allow users to not just network but also dialogue with each other and share ideas, news and even trivial information. To put it simply, it’s a conversation.
This conversation is framed within a few key players in the social media world. Currently the heavy weights are Facebook, Twitter, LinkedIn, Tumblr, FourSquare, YouTube, Vimeo, Flickr and Google+. You probably recognize these sites and may have used some of them. You will notice that these sites come in different formats and their form of communication is unique to themselves. For instance Twitter uses micro-blogging which is limited by 140 characters, while YouTube and Vimeo use video to propel their dialogue.
So why are these sites a useful tool to your business? These sites are useful because they allow you to specifically search your business vertical, product or idea and directly engage in a conversation with other businesses, customers, professionals, naysayers and even people who dislike your product. All of these interactions are useful because they allow your business an opportunity to become an authority in the conversation and that can be used to convert sales, drive traffic, inflate your ego (social media for social media’s sake?) or any other goal you have.
So while many companies are hopping on the Austin social media marketing band wagon hoping to cash in on instant success and glory at AXZM we take a more balanced approach. We believe social media will help accomplish long term goals that tie in with bigger objectives like search marketing, content strategy and even reputation management and this can directly influence how people emotionally feel about your brand.
In other words, its an amazing public relations tool if handled correctly and it allows small businesses to level the playing field and enterprises to connect with individual consumers easier.
Monitoring & Optimization
So now that you are into the idea of Austin social media marketing and what it can accomplish you are now wondering how you will make time in your schedule to post to all these different accounts and stay on top of all these media outlets. That is where we can help. At AXZM we help companies develop and maintain editorial calendars that tie in directly to their social media so that all the information presented on these accounts are in line with other ongoing objectives and promotions. We also can analyze the sentiment people feel towards your brand and help give you advice to manage your online reputation.